installing windows service error: cannot open service control manager on computer. this operation might require other privileges

i have windows 8 i have a windows application wrtitten with c# and on visual studio 2013 and want to install this application. i open command prompt write: ``` c:\..\instalutil.exe c:\projectfolder\filename.exe ``` after i run this code it give me the error : ``` An exception occured during the Install phase. System.InvalidOperationException: Cannot open Service Control Manager on computer '.'. This operation might require other privileges. The inner exception System.ComponentModel.Win32Exception was thrown with the following error message: Access is denied. ``` This is my computer i dont know why it needs access right? and i dont know how to give right privilege. also i changed my sercviceProcessInstaller Account property to LocalSystem and also tried with LocalService but both of them gives me the same error. what should i do to give right privilege?