How can I get `data-value` using jQuery?

Question

How can I get `data-value` country using jQuery? I need this in variable: ``` var country = ...; ``` HTML: ``` test ```

Accepted Answer

To read `data-value` attribute use below jQuery :

```
$("#obj-details").data('value');
```

and to read `country` from the `data-value` use below jQuery :

```
 var value = $("#obj-details").data('value');
 var obj = eval('(' +value + ')');

var country = obj.country;
 alert(country );
```

Demo

Solution