Unicode characters in win32gui.AppendMenu render as question marks

I have a simple Python application that lives in system tray in Windows XP. The app is using pywin32 (Build 218) for its GUI and runs on Python 2.7.6. Everything was smooth until I tried to create a menu item with Unicode value: ``` # -*- coding: utf-8 -*- import win32gui ... menu = win32gui.CreatePopupMenu() win32gui.AppendMenu(menu, win32con.MF_STRING, 1, u'Выход') ``` This menu item renders as five question marks ('?????') while ascii strings work just fine. If I change the string literal definition for Python 3 and run it on Python 3.3.3, the menu item text displays correctly: ``` win32gui.AppendMenu(menu, win32con.MF_STRING, 1, 'Выход') ``` Renders as 'Выход'. I have to stick with Python 2 as some of the modules the app is using are not compatible with 3.x.x. Similar issues (#1, #2) on SO with C WinAPI seem to be resolved by defining UNICODE and using L"" string literals. But I don't know how to accomplish this with pywin32. Using utf-16le encoding for the string doesn't help.