Django MEDIA_URL not working in template

I've read various answers on how to do this, but still can't seem to get it working. settings.py ``` MEDIA_ROOT = 'c:/jaskaran/dropbox/edmhunters/hunt/media/' MEDIA_URL = '/media/' STATIC_ROOT = '' STATIC_URL = '/static/' TEMPLATE_CONTEXT_PROCESSORS = ( "django.contrib.auth.context_processors.auth", "django.core.context_processors.media", ) ``` I have a 'media/img/' folder in my Django app and a 'static'folder as well. view.py ``` def top100(request): top_100_list = DJ.objects.exclude(rank__isnull=True).order_by('rank') context = {'top_100_list': top_100_list} return render_to_response('hunt/top100.html', context_instance=RequestContext(request, context)) ``` urls.py ``` urlpatterns += staticfiles_urlpatterns() urlpatterns += static(settings.MEDIA_URL, document_root=settings.MEDIA_ROOT) ``` This is how i'm accessing the image in the Django template `<img src="{{ MEDIA_URL }}{{ dj.img }}">` The image url doesn't add the MEDIA_URL to the image link. What's missing in this code?