Modal bootstrap, image instead of button

I try to use modal from bootstrap, but instead of a button i would like to use an image. But i don't see at all how to do it. And where to insert ``` data-toggle="modal" data-target="#myModal ``` http://getbootstrap.com/javascript/#modals bootstrap modal ``` <!-- Button trigger modal --> <button class="btn btn-primary btn-lg" data-toggle="modal" data-target="#myModal"> Launch demo modal </button> <!-- Modal --> <div class="modal fade" id="myModal" tabindex="-1" role="dialog" aria-labelledby="myModalLabel" aria-hidden="true"> <div class="modal-dialog"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-hidden="true">&times;</button> <h4 class="modal-title" id="myModalLabel">Modal title</h4> </div> <div class="modal-body"> ... </div> <div class="modal-footer"> <button type="button" class="btn btn-default" data-dismiss="modal">Close</button> <button type="button" class="btn btn-primary">Save changes</button> </div> </div><!-- /.modal-content --> </div><!-- /.modal-dialog --> </div><!-- /.modal --> ```