Django : View returns JSON content_dictionary, how to decode in Javascript

Let me explain what I'm trying to do, and if someone could point the correct way to do it & a solution to where I'm stuck that would be great ! Someone types url `www.ABC.com/showItem/Blackberry` I lookup "Blackberry" in my database and find data for it, now I want to show its details one a page. Hence in the View I do this `return_data=simplejson.dumps(response_dict)` `return render_to_response('workmodule/show_item_details.html', {"item_complete_data": return_data}, context_instance=RequestContext(request))` In myHTML I do this `data_from_django = {{ farm_complete_data }}` `Question 1` : Is this the correct method to access the JSON data in the HTML ? Somehow I think there should be a better/cleaner way. `Question 2` : Another problem is all quotes are replaced with `"""` hence the javscript breaks. If above is the correct way, how to I "decode" the string correctly. `Note :` I have used jquery's `.ajax` function earlier and it works great if you are on a page already and making a call to backend. The views in that case have returned the data in the same fashion as above & the data wasn't escaped. Or so it seemed by the time my ajax success: or error: functions handled it. Thanks for taking time to look at this.